Wavelet Strategy is a New York-based strategic communications firm, specializing in reputation management, thought-leadership content creation, and crisis management.
Wavelet helps businesses develop compelling narratives, build strategic content, and engage with influential media to position them as industry leaders. By combining tailored messaging with targeted outreach, Wavelet ensures that clients' stories resonate with key audiences, driving visibility and impact across global markets.
小波策略是一家位于纽约的战略咨询公司,专注于声誉管理、深度内容创作和危机公关管理。
Wavelet致力于帮助企业打造有吸引力的品牌故事,策划战略性内容,并与有影响力的媒体建立联系,助力企业树立行业领导地位。通过量身定制的传播方案与精准的推广策略,Wavelet确保客户的故事能够有效触达核心受众,在全球市场中提升知名度和影响力。
Wavelet transformation is a physics concept that describes the process of breaking down a signal into a sequence of smaller wavelets. Wavelet helps scientists understand and complicated sounds or images into simpler parts, like solving a big puzzle by looking at each small piece.
It’s not much different from reputation management: it’s about transforming broad communication objectives into a collection of succinct stories and memorable moments. And that’s what Wavelet Strategy excels in: help your company and brand analyze the signals in your target markets within the geopolitical context, and create a long-term narrative that can be distilled into actionable public relations strategies.
小波变换是一个物理概念,描述了将信号分解成一系列较小的小波的过程,帮助科学家更好的理解复杂的声音或图像。就像破解一个拼图,需要通过观察每一个小块和整体的关系来完成。
这与声誉管理有着类似的巧妙之处:将广泛的沟通目标转换为一系列精炼的故事和印象深刻的瞬间。这正是小波咨询的专长:帮助您的公司和品牌在复杂的地缘政治环境中解析目标市场的信号,并构建一个能转化为实际公关行动的长远战略。
Wall Street Journal: TikTok Wants to Sell Made-in-China Goods to Americans
Vogue Business: Race to the Bottom? Temu Takes on Shein Worldwide
The Guardian: As the west tries to limit TikTok’s reach, what about China’s other apps?
Wall Street Journal: Why Chinese Apps are the Favorite of Young Americans
http://tinyurl.com/wavelet1111
Le Monde: Temu Successfully Exports Its Heavy-Discounted Online Sales Model Outside China (English & French)
http://tinyurl.com/wavelet11111
Wall Street Journal: A-hed Front page column
http://tinyurl.com/wavelet111111
Rest of World: How Shein and TikTok Shop are trying to shake the ‘Made in China’ reputation
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