Narrative / 叙事
One clear company story that carries its meaning across languages, markets, and audiences.
Narrative strategy and reputation counsel for global companies and founders.
Call the shots before someone defines your story.
Wavelet Strategy
For leaders entering new markets, facing a defining public moment, or building trust across borders: a clear narrative, sound judgment, and a point of view that travels.
Start a conversation ↗Shape the narrative before it shapes you.
Trust / 信任
Credibility with the journalists, institutions, investors, and stakeholders who shape opinion around the world.
Judgment / 判断
Knowing what to say, when to say it, who needs to hear it—and when restraint is the wiser course.
Senior counsel when the stakes are high.
A half-day working session for leadership teams on how international media works, what journalists look for, and how they are likely to read your company before the first conversation begins.
Narrative development and founder preparation ahead of a fundraise, launch, first interview, or other defining public moment.
A long-term program for corporate narrative, executive visibility, media relationships, and the credibility that compounds over time.
Clear protocols, pressure-tested messaging, and senior counsel for moments when speed and judgment matter most.
FT Chinese column / FT中文网专栏
话语权时代.
The Era of Discourse Power
Ivy's Chinese-language column on who sets the frame, how narratives travel, and why communications is a core business capability.
Read on FT Chinese ↗Ideas, in public.
Huawei goes to court with a trust deficit
Why a legal defense cannot repair years of accumulated narrative and institutional mistrust on its own.
Shein上市之後：沉默不再是一種選擇
Why Shein's post-IPO challenge is not the stock price but the trust a newly public company can no longer manage through silence.
Shein's Goldilocks IPO
A look at Shein's route to Hong Kong and the geopolitical discount embedded in its long-delayed listing.
Better Than the Odyssey
A conversation about an unlikely viral Chinese film, imperfection, and authenticity in the age of generative AI.
It's Zeitgeist-Fluency
Notes on cultural fluency, cheap tokens, and the signals that make a brand moment travel.
Fast Company China: AI and the film industry
What generative AI changes about who gets to make films—and what audiences value when production gets cheaper.
WeChat + PayPal Partnership: China-maxxing's Latest Move
What the Tencent–PayPal partnership reveals about payments infrastructure and cross-border business.
Red Note Signal #8: Is Red Note Coming in Hot?
A close read of Red Note's expansion signals and what they could mean for its international ambitions.
Reading the signals behind the story.
Instagram + TikTok@ivy_calls
Can rules fix what AI companions are selling?
Watch on Instagram ↗
The homemade cartoon that went viral because it was ‘bad’
Watch on Instagram ↗
Bloomberg TV · Shein's long road to a public listing
Watch on Instagram ↗Wavelet Strategy is a New York–based narrative strategy and reputation advisory for global companies and founders navigating defining public moments.
Set up an intro call with Wavelet
Ivy Yang 杨方曦
Ivy has worked both sides of the table: first in international corporate affairs at Alibaba Group in New York, and now as an independent analyst and advisor sought by global newsrooms for context on business, technology, and narrative power across markets.
She writes the FT Chinese column 话语权时代 / The Era of Discourse Power and the English newsletter Calling the Shots. She holds an MBA from Columbia Business School and a BA from NYU.
The analyst global newsrooms call.
Editors and producers turn to Wavelet for context, judgment, and an independent read on the forces shaping business, technology, and global markets.
10/6/26
↗China's AI chip blitz arms Xi with a message for Trump: 'You can't choke us off'
9/24/26
Live interview on the US trial against Huawei (with Steven Lai)
9/10/26
8/31/26
↗Ant Group's Quiet Return: AI, Alipay+ and the Road Back to a Hong Kong IPO
8/27/26
Xiaohongshu's now-or-never moment
6/28/26
China lets AI do your shopping; SEA ain't sold
6/22/26
China's Next AI Challenge: Controlling the Cost
5/31/26
RedNote chases U.S. expansion after its 'TikTok refugee' moment fades
4/14/26
Ant Group's AI health push
1/30/26
11/21/25
↗11/8/25
↗10/26/25
↗Live interview on the Trump TikTok deal
9/25/25
5/15/25
↗4/28/25
↗Xiaohongshu's global pivot: The surprise winner of the TikTok ban wants to keep its new users
3/26/25
2/28/25
↗Chinese apps face scrutiny in US but users keep scrolling
2/13/25
For Chinese exporters big and small, a week of chaos and confusion
2/7/25
RedNote is bringing Chinese and Americans face-to-face. What have they learned?
1/29/25
Life after TikTok: How brands, creators are preparing
1/27/25
'TikTok refugees' drove a global Xiaohongshu boom
1/24/25
Live interview on Trump stalling the TikTok ban
1/19/25
The TikTok Ban and the Chinese Brand Dilemma
1/17/25
1/16/25
↗As US TikTok users move to RedNote, some are encountering Chinese-style censorship for the first time
1/16/25
Why American 'TikTok refugees' are flocking to Chinese app RedNote
1/16/25
The great social media migration: Sudden influx of US users to RedNote connects Chinese and Americans like never before
1/15/25
TikTok 难民大军涌入小红书，2025年内容创作者们在寻找什么？
1/14/25
China's Latest Livestream Sensation: Shopping With a Game of Chance
11/14/24
TikTok's Defense Strategy Involves Throwing Shein and Temu Under the Bus
9/23/24
How a Tariff Rule Aimed at China Could Affect U.S. Ad Spending
9/18/24
'I'm really desperate now': Temu sellers revolt against fines and withheld pay
8/1/24
Discount shopping giant Temu's supply chain faces scrutiny as mainland sellers protest
7/31/24
China Goes Global — Again
5/12/24
Baidu executive leaves after 'I'm not your mum' outburst
5/10/24
A PR chief causes outrage in China for endorsing toxic workplace culture. Now she's lost her job
5/9/24
Despite international hires, TikTok is Chinese at its core
5/7/24
ByteDance: Between a Rock and a Digital Hard Place
4/10/24
Alibaba scraps logistics arm's IPO after market turmoil worsens
3/27/24
Alibaba Scraps Logistics Arm's IPO After Market Turmoil Worsens
3/26/24
How Google's Alleged Thief Wooed Investors
3/18/24
How Shein and TikTok Shop are trying to shake the 'Made in China' reputation
11/14/23
Your Online Order Has Been Delivered—and It's Teeny Tiny
11/5/23
Race to the bottom? Temu takes on Shein worldwide
8/30/23
Temu successfully exports its heavy-discount online sales model outside China
8/25/23
TikTok Wants to Sell Made-in-China Goods to Americans
7/26/23
The most popular app in the U.S. deleted mentions of its Chinese owner
5/2/23
4/12/23
↗Why Chinese Apps Are the Favorites of Young Americans
3/26/23
CNBC ·BBC ·Bloomberg ·Reuters ·The New York Times ·The Wall Street Journal ·WIRED ·Rest of World ·The Wire China ·CNN ·Fast Company ·South China Morning Post ·MIT Technology Review ·The Guardian ·The Washington Post ·CKGSB Knowledge ·Financial Times ·The Straits Times ·Tech in Asia ·Vogue Business ·ChinaFile ·Le Monde ·VOA ·WARC ·Sanlian Lifeweek ·Wired China ·Asia Society
The communication system of a reputation
话语权时代Discourse power
Who gets to set the frame—and which ideas retain their meaning across languages and markets.
基础设施Reputation as infrastructure
Tactical PR cannot compensate for a weak foundation. Trust must be built to bear weight over time.
传播复盘The communications strategy autopsy
A disciplined examination of the decisions, silences, and signals that made a narrative succeed or fail.