About Ivy Yang | Founder
- Ivy Yang, the founder of Wavelet Strategy, specializes in thought leadership and strategic PR consulting for companies in the global marketplace. Her expertise is focused on improving their public image and enhancing their reputation internationally.
- Ivy has held roles in international communication and public relations for Alibaba in New York, and at a number of PR agencies.
- Ivy writes a column for FT Chinese about strategies for winning in the global market.
- She also writes an English language newsletter “Calling the Shots” that aims at closing the communication gap between China and the U.S.
- Ivy graduated with a Bachelor of Arts from New York University and a MBA from Columbia Business School.